In the endless battle for better work/life balance, we say we want to work smarter, not harder. But do we? We search for life hacks and consume books on how to do more with less. But it seems we like the idea of the 4-hour workweek more than we’re capable of implementing the concepts. Intuitively, this just doesn’t make sense. Why do we complain about the lack of work/life balance, and also constantly brag about how busy we are? There are a number of factors at play here, but one disturbing factor is how much our culture rewards being busy.